There Are People With Less Knowledge Than You Making Better Progress...
...Here’s Why
A simple, weekly system that takes just minutes to turn knowledge into action — without calls, content, or complexity.
Crack a can. Sit down. Read this slowly.
Somewhere right now, there’s a person with worse programming than you…
less physiology knowledge…
sloppier recovery…
and a training plan that looks like it was written on a napkin.
And they’re still making better progress.
They didn’t discover a secret protocol.
They didn’t unlock forbidden biohacks.
They didn’t “optimize harder.”
They just picked one thing…
and kept doing it…
long after you got bored and changed variables.
That’s the part nobody wants to admit.
The Real Bottleneck
If you’re reading this, you’re not new.
You train.
You track.
You read.
You care.
You already know more than most people in the gym.
And yet, week after week, the same internal noise shows up:
That hesitation is the real killer.
Not ignorance.
Not lack of intelligence.
Indecision.
Adaptation doesn’t respond to cleverness.
It responds to time under the right stress.
Why Most Coaching Is a Dumpster Fire
Most coaching tries to solve this by piling on:
Congratulations — now you’re doing everything and progressing at nothing.
What actually works is simpler and far less sexy:
And occasionally, someone willing to say:
“Stop. Nothing changes this week.”
That sentence has produced more real progress than most six-week programs ever will.
Where Applied Growth Was Born
After more than two decades working with athletes, coaches, and high performers, the pattern is unavoidable:
The people who win long-term are not the most informed.
They’re the most consistent.
They:
They apply what they already know —
violently consistently —
until adaptation has no choice but to happen.
Applied Growth exists to enforce that.
What Is Applied Growth?
Applied Growth is a founder-only, email-based advisory where we work together for one year to sharpen your weekly decisions — in training, recovery, nutrition, and /or your fitness business.
There are:
Just knoweldge and execution.
Every week, you get the same three questions.
You answer them in 5–10 minutes.
Then I respond with the exact information you need at that point in time to move forward.
Some weeks, the correct answer will be:
“Do nothing different. Let this cook.”
That’s not laziness.
That’s discipline.
Some weeks it will be the piece of info you missed, as we all have our own blindspots.
Why Is Applied Growth So Affordable?
Let’s kill the obvious question before it even forms.
This isn’t cheap because it’s low value.
It’s affordable because it’s constrained by design.
For context:
Both of those require significant customization, time, and energy on my end.
Applied Growth is different.
There are:
You answer three questions.
I give you direction and laser precision information.
You execute.
That constraint is the feature.
It’s what makes this work —
and what makes it possible to offer an entire year of Applied Growth for $750.
That’s a massive discount relative to my higher-touch services.
Not because this is worse —
because it’s narrower.
Choose the Right Tool
If you need:
But if you’re already doing the work — training, coaching, building — and what you need is better weekly judgment calls so you stop lighting progress on fire with overthinking…
Applied Growth is built exactly for that.
How This Actually Plays Out
Week after week, the loop is simple:
No fireworks.
No dopamine carnival.
Over time, you build something most people never have:
A written ledger of decisions and outcomes.
That’s how guessing dies.
That’s how confidence is built.
A Very Clear Expectation (Read This Twice)
I will not chase you.
You’re an adult.
Each week, I send a short, structured email with three questions.
It takes minutes to reply.
If you respond, I’ll respond within 24–48 hours with my best judgment, real-world experience, and zero-BS advice to help you bulldoze whatever roadblock you’re facing — training, recovery, or your fitness business.
If you don’t respond?
Nothing happens.
No reminders.
No check-ins.
No babysitting.
That’s not cold — that’s respect.
When you do show up, I won’t hold back.
I want you to win.
Execution is on you.
This Is a Controlled Experiment
This is a founder cohort.
I may never run this again.
If I do, it will be more expensive.
That’s why:
No fake urgency.
No countdown clocks.
Final Word
If you want motivation, scroll Instagram or put David Goggins on repeat.
If you want real progress, fewer mistakes, and a system that forces adaptation to finally happen…
Applied Growth will apply the pressure.
Crack the can.
Commit.
Join below.
When the 10 spots are gone, it’s over.
— Dr Mike