Applied Growth

There Are People With Less Knowledge Than You Making Better Progress...

...Here’s Why

A simple, weekly system that takes just minutes to turn knowledge into action — without calls, content, or complexity.

Crack a can. Sit down. Read this slowly.

Somewhere right now, there’s a person with worse programming than you…
less physiology knowledge…
sloppier recovery…
and a training plan that looks like it was written on a napkin.

And they’re still making better progress.

They didn’t discover a secret protocol.
They didn’t unlock forbidden biohacks.
They didn’t “optimize harder.”

They just picked one thing
and kept doing it…
long after you got bored and changed variables.

That’s the part nobody wants to admit.

The Real Bottleneck

If you’re reading this, you’re not new.

You train.
You track.
You read.
You care.

You already know more than most people in the gym.

And yet, week after week, the same internal noise shows up:

  • Am I pushing too hard… or not hard enough?
  • Should I change this, or am I just restless?
  • Is this actually working, or am I lying to myself?
  • What the hell should I focus on next?

That hesitation is the real killer.

Not ignorance.
Not lack of intelligence.

Indecision.

Adaptation doesn’t respond to cleverness.
It responds to time under the right stress.

Why Most Coaching Is a Dumpster Fire

Most coaching tries to solve this by piling on:

  • Calls
  • Content
  • Frameworks
  • Explanations
  • “Just one more thing to consider…”

Congratulations — now you’re doing everything and progressing at nothing.

What actually works is simpler and far less sexy:

  • Fewer decisions
  • Clear constraints
  • Ruthless focus

And occasionally, someone willing to say:

“Stop. Nothing changes this week.”

That sentence has produced more real progress than most six-week programs ever will.

Where Applied Growth Was Born

After more than two decades working with athletes, coaches, and high performers, the pattern is unavoidable:

The people who win long-term are not the most informed.


They’re the most consistent.

They:

  • Reflect weekly
  • Make one decision
  • Execute without panic
  • Ignore noise like it owes them money

They apply what they already know —
violently consistently
until adaptation has no choice but to happen.

Applied Growth exists to enforce that.

What Is Applied Growth?

Applied Growth is a founder-only, email-based advisory where we work together for one year to sharpen your weekly decisions — in training, recovery, nutrition, and /or your fitness business.

There are:

  • No calls
  • No groups
  • No content vaults
  • No “review my 16 week mesocyle” chaos

Just knoweldge and execution.

Every week, you get the same three questions.

You answer them in 5–10 minutes.

Then I respond with the exact information you need at that point in time to move forward.

Some weeks, the correct answer will be:

“Do nothing different. Let this cook.”

That’s not laziness.
That’s discipline.

Some weeks it will be the piece of info you missed, as we all have our own blindspots.

Why Is Applied Growth So Affordable?

Let’s kill the obvious question before it even forms.

This isn’t cheap because it’s low value.
It’s affordable because it’s constrained by design.

For context:

  • My 1-on-1 training starts at $750 per month — and that price is going up soon.
    That includes custom programming, direct access for any question, nutrition, supplement consideratsion, HRV monitoring, blood work, and much more.
  • My Flex Diet Mentorship is $6,000 for six months.
    That’s for coaches who want structured guidance, accountability, and help building or refining their online business.

Both of those require significant customization, time, and energy on my end.

Applied Growth is different.

There are:

  • No calls
  • No custom programs
  • No open-ended access

You answer three questions.
I give you direction and laser precision information.


You execute.

That constraint is the feature.

It’s what makes this work —
and what makes it possible to offer an entire year of Applied Growth for $750.

That’s a massive discount relative to my higher-touch services.

Not because this is worse —
because it’s narrower.

Choose the Right Tool

If you need:

  • Custom training and programming → this is not it.
  • Highly structured business mentorship → this is not it.

But if you’re already doing the work — training, coaching, building — and what you need is better weekly judgment calls so you stop lighting progress on fire with overthinking…

Applied Growth is built exactly for that.

How This Actually Plays Out

Week after week, the loop is simple:

  1. You report what you actually did
  2. You look at real signals (not vibes)
  3. You flag the decision you’re hesitating on
  4. I cut through the noise to move your forward.
  5. You execute

No fireworks.
No dopamine carnival.

Over time, you build something most people never have:

A written ledger of decisions and outcomes.

That’s how guessing dies.
That’s how confidence is built.

A Very Clear Expectation (Read This Twice)

I will not chase you.

You’re an adult.

Each week, I send a short, structured email with three questions.
It takes minutes to reply.

If you respond, I’ll respond within 24–48 hours with my best judgment, real-world experience, and zero-BS advice to help you bulldoze whatever roadblock you’re facing — training, recovery, or your fitness business.

If you don’t respond?

Nothing happens.

No reminders.
No check-ins.
No babysitting.

That’s not cold — that’s respect.

When you do show up, I won’t hold back.
I want you to win.

Execution is on you.

This Is a Controlled Experiment

This is a founder cohort.

I may never run this again.
If I do, it will be more expensive.

That’s why:

  • There are 10 total spots
  • This is a one-time payment -although their are payments options at the bottom.
  • There are no refunds
  • When it fills, it’s done

No fake urgency.
No countdown clocks.

Final Word

If you want motivation, scroll Instagram or put David Goggins on repeat.

If you want real progress, fewer mistakes, and a system that forces adaptation to finally happen…

Applied Growth will apply the pressure.

Crack the can.
Commit.

Join below.

When the 10 spots are gone, it’s over.

— Dr Mike

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